Orange Botswana

Intersec successfully deployed its 2 complementary solutions in less than 2 months.

• CELL BROADCAST CENTER : allowing us to send direct messages to users cell-phones at a current location and time (cell-id). This tool permits the diffusion of massive geolocated marketing and commercial campaigns.

• YIELD ZONE DATA BASE : a tool that analyze the network capacity in real time and calculate real time discount offers to boost consumption during underexploited slots.

The software development and professional services of Intersec teams permitted to our internal team to be up and running and integrated our IN & BSC’s.

Both solutions were benchmarked prior to our choice and some key differentiators were observed: their performances, ease of use, scalability and reliability to make no doubt that we were choosing the best solutions on the market.

After being deployed and use in a real context it seems clear that Intersec strengths are:

• Flexibility : Intersec can deploy its solutions on most used INs and BSCs
• Fast Deployment : less than 2 months after PO receipt the solutions were ready for production
• Possibility of gradual extension on other channels for marketing use cases
• 3 times more attractive than other reliable recognized solutions

Intersec solutions respond to our expectations both in terms of marketing, sales and technical needs; it means that they were able to help us to:

• Improve our direct communication with our subscriber base
• Optimize our network infrastructure and capacity in real time
• Increase revenue from constant network resources
• Propose relevant discounts without breaking the value of the offer in order to attract competitor's customers
• Increase Quality of Services and
• Reduce churn

Last, we have a growing business relationship with Intersec that we expect to extend to future client use cases.

Due to the success of the initial project, other affiliated companies of Orange Group considered and will consider delivering the same project. »

Lebogang Moruti, Offers and devices manager, Marketing at Orange Botswana

Contact Intersec

Solenn CHARRON

B2B Marketing Assistant

+33 1 55 70 33 38

solenn.charron@intersec.com

Charlotte  LOUBET

Marketing Director

+33 1 55 70 33 56

charlotte.loubet@intersec.com