References

Orange Dominicana

CONTEXT AND MAJOR ISSUE

Dominican mobile market is highly competitive, mainly composed by prepaid customers and characterized by a high churn rate. Orange Dominicana’s major challenge was to improve customers' loyalty by an efficient direct communication and a better visibility of their new offer: “Descuentos Mágicos Prepago”. Orange Dominicana selected Intersec’s technology among others because of its expertise deploying many similar projects, and its capacity to provide cell broadcast on both 2G and 3G networks.

INTERSEC SOLUTION

Intersec Cell Broadcast Center is used to broadcast messages in support to the “Descuentos Mágicos Prepago” promotion. Intersec’s platform enables Orange Dominicana’s marketing teams to create and launch geographically focused bonus campaigns in just a few clicks. Intersec Cell broadcast Center permits Orange Dominicana to deploy a myriad of use cases such as mobile advertising and alerting, contributing to enrichment of Orange’s innovative services portfolio in the region.

BENEFITS AND RESULTS

Innovation: cell broadcast on both 2G and 3G network
High amount of subscriptions to the offer
Customer satisfaction and loyalty improvement
Internal resources optimization
Market shares increase
Fast Time-To-Market and full support during deployment

Read the press release 'Orange Dominicana chooses Intersec Cell Broadcast Center'

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