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References

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Orange Moldova

CONTEXT AND MAJOR ISSUE

 

Orange Moldova's market is mainly composed by prepaid customers characterized by a high churn rate and multi SIM profiles. Its major issue was to improve customers' loyalty by an efficient direct communication and a better visibility of their new offer: PrePay Magic Zone.
The main challenge of Orange Moldova was to broadcast geolocated offers in a timely manner on both 2G and 3G handsets.   

INTERSEC SOLUTION

 


Intersec Cell Broadcast Center is used to broadcast messages in support to their Prepay Magic Zone Offer proposing dynamic bonuses according to subscribers’ locations at different times of the day. Intersec Cell Broadcast Center technology allows Orange Moldova marketing teams to create and launch geographically focused bonus campaigns in a few clicks and participate in a significant improvement of direct communication with the subscriber’s base.

 

 

BENEFITS AND RESULTS

  • Solution was deployed in 9 weeks: fast Time To Market
  • Innovation: deployment on both 2G and 3G network
  • QoS improvement
  • Customer satisfaction and loyalty improvement
  • Internal ressources optimization
  • Market shares increase
Read the Press Release 'Intersec & Orange Moldova'

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