References

Orange Senegal

Context and major issue

Orange Senegal holds the leadership on a competitive market characterized by a strong majority of prepaid customers, with the opportunist consumption for a low ARPU.
The customer base animation with dynamic pricing offers broadcasted geographically and in real time turned out to be a solid control lever for customer loyalty and value increase.

INTERSEC SOLUTION

Cell Broadcast Center

Orange Senegal chose Intersec Cell Broadcast Center to communicate the dynamic pricing reductions offered to the customers on the basis of their geographical position. These offers are automatically calculated according to the time, the location, and the network load of the cell-id: an immediate and located message is indispensable.

Some clicks are enough for setting the Intersec Cell Broadcast Center. From then on, the solution works in autonomy and allows Orange Senegal to send every 30 minutes a discount’s rate to Orange Senegal’s customers who subscribed to Bonus Zone.

Thanks to its intuitive interface, the solution Cell Broadcast Center was very quickly handled by the Orange Senegal’s marketing team.

BENEFITS AND RESULTS

Increases the ARPU and AUPU
Augments customer loyalty and reduces churn
Market shares increase

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