The proliferation of connected screens (TV, tablets, smartphones) has created an unprecedented competitive environment for Out-of-Home advertisers.
It's time to fight back!
Out-of-Home to fight back from competition of connected screens
Fine-grain analysis of the impact of each ad. is of great value to the brands as it will help them fine-tune their messages and media plan accordingly.
Who said Dynamic Creative Optimization (DCO) drive-to-store was only devoted to on-line ads?
LBA allows personalized and contextualized messages, just like DCO!
Use geolocation data to better tailor your offers to each individual customer, while "just-in-time" geolocation through open APIs allows you to communicate with customers the instant they enter a strategic area.
More often than not, marketing professionals have to choose between personalization and real-time. What about you?
- Interesting article to read by Forbes (Nov 17): 15 Things You Should Know About Location-Based Advertising
- Article by Geospatial world (Feb 18): What is location-based advertising (LBA)?
- White paper: Intersec Location-based mobile Marketing