In insight-driven organizations (IDO), Data analysis is not restricted to specific parts of the business, it has become their operating principle. Their strategy, people, processes, and data—in addition to technology— are meant to deliver insights whenever engaging with a customer, everywhere in the organization.
Some leaders are beginning to talk about “analytics transformation” or “industrialized analytics.” Notching small analytics victories in targeted parts of the business may not be enough for much longer. For leaders with their eyes on the prize, it’s all about connecting analytics capabilities across the enterprise.
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