TCS & Intersec partner to develop further precise Location-Based Services (LBS).
To view the whole inforgraphic, click here.
Partenariat TCS & Intersec autour des services de géolocalisation, toute l'infographie ici.
According to Market Research firm transparency market research, in the coming few years, the US global mobile advertising market will observe advertisers focusing more on performance. They will increase their spending as their ROI gets clearer along with more valuable and quantifiable results. The preference of location-based advertising is growing and will continue to assert its importance in the future. Location-based technology allows advertisers to deploy hyper-targeting, which enhances the effectiveness of mobile advertisements.
The total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from $1.66 billion in 2013 at a compound annual growth rate (CAGR) of 54% to $14.8 billion in 2018, according to a research report from the analyst firm Berg Insight. Intersec is stated in their article as a LSB player.