The total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from $1.66 billion in 2013 at a compound annual growth rate (CAGR) of 54% to $14.8 billion in 2018, according to a research report from the analyst firm Berg Insight. Intersec is stated in their article as a LSB player.
In a crowded marketplace, today’s communication service providers must make use of the data available to them as quickly as possible. Global Telecoms Insight talks to Yann Chevalier, CEO of Intersec, about leveraging the right data to improve internal performance and provide revenue-making, subscriber-centric services.
Considered as one of the top 10 Fraud type in the Telecommunications industry, Bypass fraud represents several millions in revenue shortfall, even for small operators, in both emerging and developed markets. A never-ending cat and mouse game has been going on for years between fraudsters and operators. To beat bypass fraud the operator has no other choice than to block fraud early enough to make the fraudsters’ actions non profitable.
Intersec has seen Cisco take a strategic investment in the company to create a joint business for streamed analytics.
Frédéric Rombaut, head of corporate development EMEAR at Cisco, said: “Intersec is a pioneer and leader in big data analytics for telco networks, the company is set for strong growth."