The IoT, technology that connects physical objects to the Internet to collect, process and share information, can encompass everything from a home’s smart thermostat to a company’s network of driverless vehicles. An explosion in the number of IoT connected devices and data is ahead. By 2020, there will be more than 20 billion IoT devices in the world, as forecast in a report from Gartner. Global tech spending on the IoT is forecast to reach $1.2 trillion in 2022.
Compagnies have to think critically about IoT
Over the past 10 years or so, the promise of an interconnected everything has intrigued us all. Companies, governments and other organizations are deploying billions of sendors to connect just about everything, and they’re intent on automating tasks and capturing as much data as possible to streamline their operations or gain some competitive advantage. Most people aren’t aware that the IoT is quickly changing the way we live, work and think.
Customer experience regroups all the interactions with the customer and the company during its Customer journey. According to UCToday nine out of ten consumers want an omnichannel experience with seamless service between communication methods. Therefore, the first step for the customer to interact effectively with the brand is to generate a successful and enjoyable global experience. Towards the future, customer experience could be the competitive differentiator for a company’s success.
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Influence of real-time location on customers interaction - infographics