Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution.
Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 billion in 2019 on campaigns built from location-based data. However, not all geotargeting campaigns are created equal. Here’s what makes for successful location-based marketing, and pitfalls to avoid.
Mobile World Congress 2019 ended a month ago and on this occasion, Yann Chevalier gave an interview.
Let's hear his feedback about this international event organized by GMSA, an important meeting point for prospects and customers with all of the Intersec teams (product, marketing, and commercial).
This show is very usefull to identify new trends in the teleco market, understand the evolution of technologies, in 5G and IoT, and confront our strategic vision.
The Mobile Location Based Services market report finds key makers of Mobile Location Based Services business on a worldwide and regional level. Intersec Group was named as one of the "Leading Players Of Mobile Location Based Services Market" by MarketResearch.biz.
The report permits customers to investigate the Mobile LBS market by makers, resin type, technology, application, and region and forecast 2019 to 2028. It provides a short introduction of business outlook, Mobile LBS revenue division, analysis discoveries and conclusion.
The new Telecoms.com industry survey was just published and it is no surprise to read that IoT is seen as important or critical to most of the participants!
For the tens of billions of IoT devices expected to be connected in the coming years, smart cities, utilities, and industrial IoT are viewed as the most important fields of applications.
Companies consider IoT as an opportunity for them: 56% of respondents see it as an major driver to grow their service portfolio, followed by 46% seeing IoT bringing new revenues and 42% of them, expect IoT to provide the company’s future growth. 37% of companies believe IoT is a major means to beat competition and stay ahead of the stream.
When considering the technology areas to invest in in the next five years, four areas stand out and scored almost equal. Application platform was selected by 50% of the respondents, access infrastructure by 49%, security solutions 48%, and connectivity platform by 47%.