According to Gartner, the influence of real-time location on customer interactions will grow from today's 4% to 30% by 2022 due to the urge to improve business processes and to engage more with customers by delivering contextually-relevant experiences. Around 29% of organizations are actively using location intelligence capabilities says Gartner. However, they estimate that only 4% of these organisations perform location analytics in real-time.
Indeed, businesses are increasingly leveraging the streaming data generated by all devices, sensors, vehicles and people to take decisions faster.
To go further, you may consult our GeoInsight page or read our White Paper: Contextual Marketing: for a sustainable differentiation in telecoms.
Intersec is proud to announce it won an award in the “Most Innovative Big Data Solution" category at the 2018 Big Data Excellence Awards ceremony, celebrating the top performers working at the forefront of data, analytics, the Internet of Things and Big Data.
Created in 2018, this category recognises the company that has developed the most innovative big data tool considering creativity, usefulness and success. And with not less than 9 nominees, competition was fierce! Nominated alongside great products and services from Dataiku, PRO Unlimited and Tableau, Intersec was recognized for its GeoIntelligence Suite, which helps companies, governments and NGOs leverage data in industries as diverse as transportation, smart cities and telecommunications.
At the awards banquet, held in London on May 16th, over 100 most senior executives were in attendance, including Intersec’s Marketing & Communication Director, Marion Choppin and Director of Sales Engineering - UK and Northern Europe, Samir Mouhssine.
"The explosion of data has never been a more important facet of the IT landscape, and the capture, storing and utilization of these huge amounts of information has never been better showcased than in the exploding application of the Internet of Things, said Tom Allen - Special Projects Editor at Computing-Incisive media, when opening the ceremony.
Intersec Finalist in Asia with its Contextual Marketing Solution
Intersec is proud to announce its selection as a finalist in the category of “Innovation” at the 2018 Asia Communications Awards (ACA). These awards are dedicated to telecom operators and service providers. The Asia Communication Awards have grown year on year since their creation in 1999 and have become the independent mark of excellence for telecoms in Asia.
Nominated alongside industry giants, Huawei, Mahindra Comviva or ZTE, Intersec was shortlisted for its Contextual Marketing Solution in the "innovation" category.
Intersec's Contextual Marketing Solution helps operators automate their BTL marketing and engage in a continuous conversation with their customers.