Case Study: SFR & EFS for Blood donation

Context

dondusangL’Etablissement Français du Sang (EFS), the French blood donor association, benefited from our location-based technology for its campaigns.
Run on Numéricable - SFR network, - a French tier-1 convergent operator with a 22M mobile subscriber customer base - the campaign consisted in geofencing an area located 200m from a blood donation center and targeting all opt-in subscribers entering the area to encourage them to give their blood.

Solution & Results

Very innovative, Numéricable - SFR was the 1rst operator in France to invest in LBA, chosing Intersec technology. The deployment was conducted in a few months and involved Intersec, SFR and Nokia Siemens Networks technical teams. The operator has now the biggest opt-in base in Europe: 4 million subcribers! 

The result of the campaign was an unbelievable increase of blood donations: the centers were full with 1/3 new donors compared to usual non-mobile campaigns. Financially, the campaign resulted with 40% less costs per contact compared to traditional street marketing (hostesses, flyers, posters…) and a higher visibility of this institution, notably among younger populations.
The EFS campaign was also awarded “Best Mobile Marketing Campaign” at the Global Mobile awards 2011.

Interested by this case? Contact us to know more: