“As buyers move through on their journey, what is relevant to them changes. In fact, it changes at each step of the buyers’ journey. Relevance is defined by the situation, pressures and feelings the buyer has at each step; in other words it’s contextual.” Forbes.
What does this implies in terms of technology?
Two classical approaches coexist in traditional rules engines yet they prove limited in terms of performance and create bottlenecks.
You will find here how this challenge can be overcome and how companies can benefit from it.