Digital customer journey

Subscribers' lifetime value

Leveraging real-time customer data to engage customers at the right moment and optimize the outcome of each subsequent customer interaction is key for the operators’ CVM and marketing strategies. With Intersec, operators can design marketing actions based on insights, AI-based predictions, and workflow automation to efficiently manage their customer base, improve stickiness and grow revenues via impactful cross-/up- sell campaigns.

Operational efficiency

The machine learning capabilities embedded in the solution enable marketers to automate their CVM efforts with a best-of-breed scenario editor enriched with individual scoring of 100% of their subscribers, so they can save time and focus on their strategy.

Faster time to market

As customers expect engagements to be contextually relevant, Intersec allows marketers to conduct agile, flexible, and genuinely relevant marketing campaigns adapted to customers’ behavior and response, always in privacy-compliant ways.

Limitless possibilities

The Intersec platform combines the best of both worlds: a powerhouse rules engine with a proven track record in Location Intelligence and Artificial Intelligence, to incentivize actions when the purchaser is only two steps away.

Top 4 advantages of using Intersec’s solution

Context is key

Best practices revolve around the understanding of the customers’ context. Intersec’s contextual marketing solution calculates and provides customer context helping marketers take informed business decisions. Events are triggered when a statistically relevant contextual change occurs.

Improved customer experience and increased response rate

Event-driven marketing, especially when offers can be delivered at the right time based on the customer’s status and lifecycle stage, results in a better user experience, improved brand image and higher response rates.

Reduced Time To Market (TTM)

Intersec’s contextual marketing solution incorporates extensive behavioral event library providing marketers with an accelerator to get started with a large volume of telecom-specific event conditions.

Time and cost-effective data processing

Because business imperatives require real-time responses and actions, Intersec’s contextual marketing solution is designed to handle continuous streams of user data (millions of events) aggregated on an hourly, daily, weekly or monthly basis.

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Reduced Time To Market (TTM)

Meet David

David is a movie lover

David is a post-paid subscriber active on a 10€ plan, which offers him unlimited national calls and 20GB data. His average monthly data consumption for the past three months has been of 12GB. David belongs to the segment of customers with high profitability margins.

This month

Three months later, David’s average monthly data consumption reaches 17GB, affecting drastically the profitability margin. David is now part of the segment “Upsell from 20GGB to 40GB” associated to a campaign “40GB for 15€ ”. He receives an SMS detailing the offer.

David decides to accept the offer

David subscribes to the new plan as it meets his requirements in terms of data consumption.

Three months later

David’s average monthly data consumption is still 17GB. On top of being back to the segment of customers with high profitability margin, he has been added to the segment “cross-sell movie” with an associated promotion on Netflix bundle, resulting in higher revenues for the the operator.

Client success stories

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Get started with Intersec

We help telcos and public authorities embrace the digital revolution as we believe data transform the way our customers work.

Let us answer your questions and explain how we can help.

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INSIGHTS

Contextual Marketing

Four main building blocks

Data collection for Customer Context: Data Warehouses, BI / CRM, Telco Usage, Content and Social Media, location probes / WLAN, technical events
Triggers on any source: thresholds, real-time scoring, network events, geolocation, AI predictions
Visual Design of the Marketing Actions in the Scenario Editor: describes and handles the flow of actions, queries and interactions with the customers, both inbound and outbound.
Multiple outcomes and channels: Applications, Direct Communication, Data Enrichment

Increased responsiveness

One of the main features of the Intersec platform is allowing real-time interactions with subscribers and real-time feedback to the marketing teams.

Interactions with a specific customer can be instantly triggered by any type of technical event: a low balance, a recent service subscription, failed attempts to a service, customer entering a specific area, a suspicious number of premium calls, etc.

Best of breed: Rule Engine & AI

Intersec combines the best of both worlds: a powerhouse rules-engine with a proven track record of more than a decade and Artificial Intelligence features.