Customer experience regroups all the interactions with the customer and the company during its Customer journey. According to UCToday nine out of ten consumers want an omnichannel experience with seamless service between communication methods. Therefore, the first step for the customer to interact effectively with the brand is to generate a successful and enjoyable global experience. Towards the future, customer experience could be the competitive differentiator for a company’s success.
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Influence of real-time location on customers interaction - infographics