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GeoInsights
Turn your raw data into valuable insights
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Geostatistics
- Derive incredibly significant spatiotemporal datasets from location and activity data, enriched with CRM and demographic data
- Reveal statistical movement patterns and habits with OD matrix, distribute results over diverse segmentation dimensions
- Monetize geostatistics which represent major business insights for many B2B sectors, to improve their operations to stay ahead of the pack!
geostatistics: fact-based insights
High value statistics for B2B customers:
Intersec GeoInsights opens up a major opportunity of data monetization for telecommunication operators. Indeed mobile network operators (MNOs) have a strategic position to provide various business sectors with compelling geostatistics. Unlike manual surveys, or automatic counts on given pathways, which have limited coverage by nature, GeoInsights derives geostatistics from anonymized mobile devices’ locations and movements inherently generated by a mobile network on several millions of statistical individuals 24/7.
Intersec provides a centralized platform that gather information from multiple location sources and correlate them to statistical enrichment. GeoInsights computation produces meaningful metrics and high-value statistics, deliverable in user-friend ways to B2B customers.
Moreover, GeoInsights proposes to consume geostatistics as well via APIs. It allows smooth integration with data analytics ecosystems like:
- a CSP web-portal to commercialize on-the-shelf analytics (e.g. for tourism sector)
- an external partner in charge of reselling geostatistics (e.g. retail)
- a specialist of a given sector to enrich his dataset (e.g. traffic info, road navigation)
- a B2B customer to enrich its business processes with geostatistics (e.g. OOH)
- etc.
GeoInsights provides a unique comprehensive set of tools (interpretation of cellular cartography referential, conversion of geometric shapes into list of cells…) and algorithms which extract numerous pieces of information (subscriber movement pattern, places of living…) from raw events carrying cellID based location.
It has been improved over the years by Intersec, leveraging on lessons learned from the field and provides off-the-shelf, ready-to-use capabilities to derive standard KPIs generally expected by the market.
Privacy by design:
As a platform which stores and processes subscriber location data, GeoInsights implements state-of-the-art features to protect their privacy with no less than 3 different methods to guarantee privacy-respect.
It has been successfully in Europe, complying within the most demanding regulations (GDPR).