Data monetization is at the heart of the business model for connected objects and wearables. Beyond customers' first enthusiasm when buying these devices, vendors are facing the challenge to stimulate their usage in the long run and choose the right moves on tomorrow's usage. Intersec’s solution provides an efficient help to tackle these stakes.
Analyze and segment customer base, mixing demographics, location data and external sources of data to improve customer intelligence.
- Stimulate usage through in-apps personalized notifications -promoting tailored offers or encouraging new usages to the right people at the right moment and the right place.
- Detect potential risk of dysfunction or disinterest, based on identified usage patterns, triggering the timely and adequate response